Western Winter Sports Representatives Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades, we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.

Our Mission

Our core goal, as set forth by our founding members in 1949, is to help all sales reps and retailers in the Western United States work and thrive in the outdoor, snowsports, and active lifestyle industries. WWSRA exists to produce timely, cost-effective trade shows and demos that facilitate the buy/sell cycle between sales reps, their manufacturers, and their retailers. WWSRA continues to be the voice and advocate for sales reps on a national level, providing venues that progress the relationship with retailers in their home territories.

Western Winter Sports Representatives Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades, we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.

Our Mission

Our core goal, as set forth by our founding members in 1949, is to help all sales reps and retailers in the Western United States work and thrive in the outdoor, snowsports, and active lifestyle industries. WWSRA exists to produce timely, cost-effective trade shows and demos that facilitate the buy/sell cycle between sales reps, their manufacturers, and their retailers. WWSRA continues to be the voice and advocate for sales reps on a national level, providing venues that progress the relationship with retailers in their home territories.

What is Connect?

Simple and streamlined, Connect is a fresh approach to a typical tradeshow. Created for the specialty outdoor industry, the invitation-only Connect provides a highly-efficient opportunity for Grassroots Outdoor Alliance retailers, vendor partners, and sales reps to present, discuss, plan, and collect pre-season orders.

Scheduled as early as possible in the buying cycle, Connect is cost-effective and collaborative, offering focus, productivity, and a community vibe for doing business and building relationships. It’s an incubator and testing ground for ideas and product innovations, and a place where industry influencers come together to set the trends for the season ahead.

MISSION

To create a simple, efficient buying show for the outdoor industry that builds relationships and helps specialty retailers and vendors succeed.